Market Your Brand With Purpose

Sponsorship Drives Powerful Engagement

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MORE THAN RADIO

Amplify Your Marketing Reach Across Chicagoland

WBEZ sponsorship opportunities make your marketing message resonate with your target on their preferred media platforms. And because WBEZ is part of Chicago Public Media, the region’s largest local nonprofit news organization, you can easily include Vocalo and the Chicago Sun-Times in your campaign, engaging even more news and culture seekers.

Engage with our weekly audience of over 4.61 million across:

  • On-air messaging
  • Streaming
  • Newsletters
  • Banners
  • Podcasts
  • Events
  • Print
  • And more
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A lockup of three logos: WBEZ Chicago, Vocalo and Chicago Sun-Times surrounding a graphic conveying a 4.6M+ weekly audience
WBEZ audience members taking action in response to content

Sponsors Get Results

At the heart of Chicagoland for over 80 years, WBEZ stands as one of the most listened-to news / talk stations, engaging an ever-growing audience of leaders, decision-makers and discerning consumers.

Our listeners are not passive recipients — they're active participants who seek truth and choose brands that resonate with their values.

86%

take action in response to a public radio sponsorship message2

73%

prefer to purchase products and services from public radio sponsors2

74%

hold a more positive opinion of a company that supports public radio2

Our Audience Is Young, Educated & Affluent

  • Ideal for marketers focused on expanding brand reach and attracting new customers
  • High-purchasing power and a penchant for innovation lead to strong engagement and sales
  • Responsive to public radio messages

Young and educated audience members making purchases at stores and interacting with businesses

71%

have an annual household income of $100K or more3

83%

have a college or post-graduate degree3

59%

are between 25 and 54 years old3

WBEZ Media Kit Cover
MEDIA KIT

Download Our Media Kit Today

Access in-depth audience insights and marketing opportunities across WBEZ, Vocalo and the Chicago Sun-Times.

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Newsletters

Extend Your Message to Subscriber Inboxes

Our high-impact newsletter sponsorships combine prominent logo placement at the top, plus sponsor-provided content in the body of the email. The endemic feel and space to tell your story entice click-throughs from our rapidly growing subscriber base.

  • Over 400,000 subscribers4
  • Industry-leading open rates of over 40%4
  • 100% share of voice
  • Timely attribution reports
  • Verified email addresses
MORE MARKETING OPPORTUNITIES
Diverse WBEZ audience members reading email newsletters on phones and laptops

Marketing With WBEZ Means Giving Back

When you invest your marketing dollars with WBEZ, your company grows in recognition and respect. Our audience recognizes that sponsors help fuel our mission of providing nonprofit, unbiased news, entertainment and education. 

MARKET WITH PURPOSE
START A CONVERSATION

Discover the Impactful Reach of WBEZ

We’re here to help you reach your marketing goals. Connect with us today to explore opportunities across our multiplatform ecosystem of:

  • On-air messages
  • Streaming
  • Newsletters
  • Banners
  • Podcasts
  • Events
  • Print
  • And more

Sources:
1. WBEZ cume - Nielsen, Chicago Metro, December 2023-December 2024, M-Su 6a-12a, P18+; Chicago Sun-Times readers - Scarborough Research, 2024 release 2; digital platforms - Google Analytics, June-November 2024; newsletter subscribers as of November 2024
2. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2024
3. Nielsen, Chicago Metro Survey Area, Scarborough R2 2024 August 2023-September 2024, P18+
4. Newsletter subscribers and open rates as of November 2024