Engage People Who Act

WBEZ Audience Snapshots

There’s no doubt that WBEZ fans make things happen.

Sponsorship connects your marketing messages to a highly desirable audience distinguished by their professional success, leadership, curiosity and the goodwill they return to sponsors. 

Two people interacting with WBEZ content on headphones and smartphones

Our Millions-strong Monthly Audience Is

Influential

225% more likely to be an Influential based on public engagement and advocacy for causes1

Educated

140% more likely to have a post-graduate degree2

Affluent

89% more likely to have an HHI of $250K+2

Cultural

181% more likely to attend a symphony concert or opera2

Community-minded

154% more likely to donate money or time to environmental causes2

Get Noticed and Drive Action

WBEZ sponsorship turns engagement into action, elevating brands and cultivating customers.

84%

take action in response to a public radio sponsorship message3

68%

prefer to purchase products and services from public radio sponsors3

72%

hold a more positive opinion of a company that supports public radio3

Multiplatform Marketing Deepens Audience Connections

665,900 Radio & Streaming

Monthly Unique Listeners4

 

493,000 Website

Monthly Unique Visitors5

 

459,000 Podcast

Monthly Downloads5

 

330,000+ Newsletter

Subscribers, With Open Rates Surpassing 36%5

 

MEDIA KIT

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Access in-depth audience insights and marketing opportunities across WBEZ, Vocalo and the Chicago Sun-Times.

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Discover the Marketing Impact of WBEZ

We’re here to help you reach your marketing goals. Connect with us today to promote your business across our multiplatform ecosystem of:

  • On-air messages
  • Streaming
  • Newsletters
  • Banner ads
  • Podcasts
  • Events
  • Print
  • And more

Sources:
1. MRI-Simmons Doublebase 2022, Base: Total U.S. Adults NPR News listeners, MRI defines an Influential as someone who participates in three or more public activities that demonstrate uncommon engagement with their community
2. Nielsen, Chicago Metro, Scarborough R2 2023: August 2022-September 2023, A18+
3. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023
4. Radio / stream cume source: Nielsen Audio PPM, Chicago, October 2022-2023, M-Su 6a-12m, A18+
5. Internally sourced, website July-October 2023; podcasts March 2024; newsletters December-February 2024