Market Your Brand With Purpose
Sponsorship and Advertising Drive Powerful Engagement
Amplify Your Marketing Reach Across Chicagoland
WBEZ sponsorship opportunities make your marketing message resonate with your target on their preferred media platforms. And because WBEZ is part of Chicago Public Media, the region’s largest local nonprofit news organization, you can easily include Vocalo and the Chicago Sun-Times in your campaign, engaging even more news and culture seekers.
Engage with our weekly audience of over 5.11 million across:
- On-air messaging
- Streaming
- Newsletters
- Banner ads
- Podcasts
- Events
- And more
Sponsors Get Results
At the heart of Chicagoland for over 80 years, WBEZ stands as one of the most listened-to news / talk stations, engaging an ever-growing audience of leaders, decision-makers and discerning consumers.
Our listeners are not passive recipients — they're active participants who seek truth and choose brands that resonate with their values.
84%
take action in response to a public radio sponsorship message2
68%
prefer to purchase products and services from public radio sponsors2
72%
hold a more positive opinion of a company that supports public radio2
Our Audience Is Young, Educated & Affluent
- Ideal for marketers focused on expanding brand reach and attracting new customers
- High-purchasing power and a penchant for innovation lead to strong engagement and sales
- Responsive to public radio messages
60%
have an annual household income of $100K or more3
74%
have a college degree and 32% have a post-graduate degree3
60%
are between 25 and 54 years old3
Download Our Media Kit Today
Access in-depth audience insights and marketing opportunities across WBEZ, Vocalo and the Chicago Sun-Times.
Extend Your Message to Subscriber Inboxes
Our high-impact newsletter sponsorships combine prominent logo placement at the top, plus sponsor-provided content in the body of the email. The endemic feel and space to tell your story entice click-throughs from our rapidly growing subscriber base.
- Over 330,000 subscribers4
- Industry-leading open rates of over 36%4
- 100% share of voice
- Timely attribution reports
- Verified email addresses
Marketing With WBEZ Means Giving Back
When you invest your marketing dollars with WBEZ, your company grows in recognition and respect. Our audience recognizes that sponsors help fuel our mission of providing nonprofit, unbiased news, entertainment and education.
Discover the Impactful Reach of WBEZ
We’re here to help you reach your marketing goals. Connect with us today to promote your business across our multiplatform ecosystem of:
- On-air messages
- Streaming
- Newsletters
- Banner ads
- Podcasts
- Events
- And more
Sources:
1. WBEZ cume - Nielsen, Chicago Metro, October 2022-2023, M-Su 6a-12m, A18+; Chicago Sun-Times readers - Scarborough Research, 2023 release 2; digital platforms - Google Analytics, July-October 2023; Campaign Monitor, October 2023
2. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023
3. Nielsen, Chicago Metro, Scarborough R2 2023 August 2022-September 2023, A18+
4. Salesforce Marketing Cloud, February 2024, growth since February 2023