Purpose-driven Audience

WBEZ Audience Snapshot
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each week, more than 504,000 different people listen to WBEZ.
Source: Nielsen, Chicago Metro, Aug 2021-Jul 2022, M-Su 6a-12m, A18+
Educated
143% more likely to have a post-graduate degree
Influential
189% more likely to work in management, business or finance
Affluent
89% more likely to earn a household income of $250k+
Cultural
88% more likely to attend a symphony concert or opera
Community-Minded
52% more likely to donate money or time to environmental causes
Source: Nielsen, Chicago, Scarborough R1 2022: Mar 2021-Mar 2022, A18+