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Purpose-driven Audience

WBEZ's Public Radio Audience

WBEZ Audience Snapshot

Where the intellectually curious dig into ideas and inspiration for their next big thing.

Each week, more than 504,000 different people listen to WBEZ.

Source: Nielsen, Chicago Metro, Aug 2021-Jul 2022, M-Su 6a-12m, A18+

Educated
143% more likely to have a post-graduate degree

Influential
189% more likely to work in management, business or finance

Affluent
89% more likely to earn a household income of $250k+

Cultural
88% more likely to attend a symphony concert or opera

Community-Minded
52% more likely to donate money or time to environmental causes

Source: Nielsen, Chicago, Scarborough R1 2022: Mar 2021-Mar 2022, A18+

Learn More

Thought and opinion leaders rely on WBEZ to deliver fact-based journalism. Download a copy of the WBEZ Media Kit to learn more about our influential audience.

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WBEZ Media Kit cover