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Purpose-driven Audience

WBEZ's Public Radio Audience

WBEZ Audience Snapshot

WBEZ delivers the youngest, most educated and affluent news / talk radio audience. Exceptionally engaged in civic life, WBEZ listeners possess qualities that make them key audiences for a variety of businesses and organizations.

Each week, more than 423,000 different people listen to WBEZ.

Source: Nielsen, Chicago Metro, Oct 2022-Oct 2023, M-Su 6a-12m, A18+

Educated
140% more likely to have a post-graduate degree

Influential
49% more likely to work in a management role

Affluent
89% more likely to earn a household income of $250k+

Cultural
181% more likely to attend a symphony concert or opera

Community-Minded
154% more likely to donate money or time to environmental causes

Source: Nielsen, Chicago, Scarborough R2 2023: Aug 2022-Sep 2023, A18+

Learn More

Thought and opinion leaders rely on WBEZ to deliver fact-based journalism. Download a copy of the WBEZ Media Kit to learn more about our influential audience.

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