Engage People Who Act

WBEZ Audience Snapshots

There’s no doubt that WBEZ fans make things happen.

Sponsorship connects your marketing messages to a highly desirable audience distinguished by their professional success, leadership, curiosity and the goodwill they return to sponsors. 

Two people interacting with WBEZ content on headphones and smartphones

Our Millions-strong Monthly Audience Is

Influential

249% more likely to be an Influential based on public engagement and advocacy for causes1

Educated

194% more likely to have a post-graduate degree2

Affluent

87% more likely to have an HHI of $250K+2

Cultural

64% more likely to attend a symphony concert or opera2

Community-minded

137% more likely to donate money or time to environmental causes2

Get Noticed and Drive Action

WBEZ sponsorship turns engagement into action, elevating brands and cultivating customers.

86%

take action in response to a public radio sponsorship message3

73%

prefer to purchase products and services from public radio sponsors3

74%

hold a more positive opinion of a company that supports public radio3

Multiplatform Marketing Deepens Audience Connections

603,000 Radio & Streaming

Monthly Unique Listeners4

 

449,000 Website

Monthly Unique Visitors5

 

480,000 Podcast

Monthly Downloads5

 

400,000+ Newsletter

Subscribers, With Open Rates Surpassing 40%5

 

MEDIA KIT

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Access in-depth audience insights and marketing opportunities across WBEZ, Vocalo and the Chicago Sun-Times.

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WBEZ Media Kit Cover


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Discover the Marketing Impact of WBEZ

We’re here to help you reach your marketing goals. Connect with us today to explore opportunities across our multiplatform ecosystem of:

  • On-air messages
  • Streaming
  • Newsletters
  • Banners
  • Podcasts
  • Events
  • Print
  • And more

Sources:
1. MRI-Simmons Doublebase 2023, Base: Total U.S. Adults NPR News listeners, MRI defines an Influential as someone who participates in three or more public activities that demonstrate uncommon engagement with their community
2. Nielsen, Chicago Metro, Scarborough R2 2024, August 2023-September 2024, P18+
3. Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2024
4. Radio / stream cume source: Nielsen, Chicago Metro, December 2023-December 2024, M-Su 6a-12a, P18+
5. Internally sourced,  June-November 2024, newsletter metrics as of November 2024