Purpose-driven Audience

WBEZ Audience Snapshot
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each week, more than 476,000 different people listen to WBEZ.
Source: Nielsen, Chicago Metro, June20-May21 Mon-Sun 6a-12m, P18+
Educated
300% more likely to have a post-graduate degree
Influential
189% more likely to work in management, business or finance
Affluent
190% more likely to earn a household income of $250k+
Cultural
153% more likely to attend a symphony concert or opera
Community-Minded
172% more likely to donate money or time to environmental causes
Source: Nielsen, Chicago, Scarborough R1 2018 Feb17-Feb18, A18+