WBEZ Chicago - Your NPR news source

Sponsorship Guide: Building an ROI-focused Public Radio Campaign

While smart marketers include public radio in their media mix, it’s important to choose the right type of campaign to achieve the results you want. Download this WBEZ Sponsorship Guide to learn:

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  • The types of public radio campaigns available to sponsors

  • How to use Turnover as a campaign frequency metric

  • The differences between commercial radio and public radio

Fill out the form for your complimentary copy! 

 
WBEZ Chicago

    Market Enginuity® manages sponsorship sales for WBEZ, linking the station and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.